About UK Betting Comparison
Who We Are
UK Betting Comparison is an independent affiliate publisher that provides information and comparisons of licensed online betting operators available to UK players. We are not a betting operator, and we do not own or operate any gambling websites.
Our mission is to help UK adults (18+) make informed decisions about online betting by providing clear, factual information about licensed operators and their services.
Our Business Model
This website operates as an affiliate information site. This means:
- We provide independent editorial content and comparisons of licensed UK online betting operators.
- We may earn commissions through affiliate partnerships when users click on links to betting operators and subsequently sign up or place bets.
- These commissions do not affect our editorial independence or the information we provide.
- We clearly mark all affiliate links with appropriate disclosures.
Important: This website contains sponsored affiliate links. We may receive a commission at no extra cost to you if you click on these links and visit the operator's website.
Editorial Independence
Our recommendations and ratings are based on our own editorial assessment. We consider factors such as:
- UK Gambling Commission licensing status
- Betting markets and odds competitiveness
- User experience and website functionality
- Responsible gambling tools and support
- Customer service availability
Our opinions are editorial in nature and are not financial advice. We encourage all users to conduct their own research and read the terms and conditions on each operator's official website before making any decisions.
Not Financial Advice
The information provided on this website is for informational purposes only. We do not provide financial, legal, or betting advice. Online betting involves risk, and you should never bet with money you cannot afford to lose.
18+ Only
This website is intended for adults aged 18 and over only. Online betting is restricted to adults in the United Kingdom. We do not encourage or target underage users. If you are under 18, please do not use this website or any online betting services.
Bet Responsibly
We strongly encourage responsible betting. Online betting should be treated as entertainment, not as a way to make money. If you feel that your betting is becoming a problem, please seek help from organisations such as:
Contact Us
If you have questions about this website or our content, please visit our Contact page.
Note: We cannot assist with account issues, payment problems, or betting-related disputes. For these matters, please contact the betting operator directly.